Business-Level and Corporate-Level Strategies Assignment - 5

Business-Level and Corporate-Level Strategies - Assignment Example The company’s success cannot be attributed to serendipity; rather, the effectiveness of the management of Coca-Cola has facilitated the eloquent positioning in regards to competition. In essence, the management of the company has put in place strategies, both in the corporate-level and in the business-level, in order to ensure that the company is flourishing. The separation of these two critical levels of strategies is salient to the long-term performance and organization. The objective of business-level strategy is to create a value that appeals to the customer without compromising the cost-efficiency of the producing the value. In other words, business-level strategy focuses on how the company will satisfy the needs of the target customers in the existing market through meeting their needs accordingly and thus being competitively advantaged. On the other hand, corporate-level strategy focuses on the strategy of the organization in it’s entirely. Whereas the business-l evel strategy focuses on a single business unit, the corporate-level strategy focuses on the entire portfolio of the organization’s business. Corporate-level strategy involves deciding the products and markets that the company will venture into (Carroll and Buchholtz, 2014). In this discussion, the business-level and corporate-level strategies employed by Coca-Cola Company will be addressed, as well as the how these strategies differ from the principal Competition, PepsiCo, and in different market situations. In the business-level, Coca-Cola has complied with Michael Porter’s three generic strategies of attaining competitive advantage. On the first note, Coca-Cola employs a differentiation strategy in its bid to separate and make itself unique from other companies in the market. It is evident in the unique design used in the packaging bottles. In fact, the

Surrealism in fashion design Essay Example | Topics and Well Written Essays - 10000 words

Surrealism in fashion design - Essay Example The essay "Surrealism in fashion design" focuses on the connection between fashion design and surrealism. Fashion design is highly commercialized to the extent that many innovative approaches have been tried to finally come up with the right and ‘in’ thing. The ever changing trends in fashion design just proves the fact that everyone is constantly searching for style and that everyone cannot just stand on a single taste about a certain product. Therefore, there is an urgency to innovate or even make use of what is already at hand to come up with a synchrony on the product’s choice and consumers’ taste, style, needs and wants. Back to the amount of effort one has to place on the ever changing trend of fashion design, there is a need to find out the level at which the look and content of fashion design is very significant in the conceptualization of a certain product in line with fashion. This will ensure that the right concept of a certain product will be es tablished so as to align with majority of customers’ choice. Little connection was there between art and fashion design before. Not until the emergence of surrealism works by Salvador Dali, Elsa Schiaparelli and John Galliano which are integrated nowadays with fashion design. Surrealism has come into existence and bringing the name with it as an art form. Today, surrealism designs are integrated in fashion design and the harmony that this brings is remarkable that until now, acceptance in the market is of high significance.